WHO IS BEHIND BONJOUR SAYANG?

Hi, I’m Justine and I wanted to share a bit of my entrepreneurial
journey that led to the creation of Bonjour Sayang.


After spending 10 years in Financial Planning & Analysis across
various sectors—shipping, wood transformation, media &
communication, and e-commerce, and on various continents
(Europe, Africa, Asia), I realized that I was more than just a
workaholic; I was passionate about making a meaningful impact.


Life took an interesting turn with two pregnancies abroad and the
role of "spouse follower" as my husband navigated his demanding
career. While I cherish my family, the idea of being a housewife
didn’t resonate with me. I wanted to balance work and
motherhood.

Living in Jakarta posed its challenges, especially with the infamous traffic. Finding a job in finance meant sacrificing precious moments with my children. Amid these complexities, my love for Indonesian craftsmanship and culture blossomed when I began volunteering with the Indonesian Heritage Society, an amazing NGO that
deepened my appreciation for the beauty and diversity of local handicrafts.


Despite the rich array of beautiful handicrafts available in Indonesia, I became increasingly disappointed by the lack of local furniture options for kids, particularly rattan. It felt surreal to admire this beautiful material in Europe, knowing it originated from Indonesia, yet seeing so little of it used in children’s decor locally.


This frustration inspired me to create a business that could offer rattan furniture for kids.


Then, I realized it was a missed opportunity to enhance the beauty of these pieces; adding just a plain white cushion to a stunning rattan armchair felt inadequate.


In my quest for inspiration within Indonesia's vibrant craftsmanship, I embraced my love for batik. I decided to add modern batik cushions and batik teepees to my offerings, aiming to create furniture with a dynamic and vibrant touch that reflects the fun and creativity of childhood. The cushions and teepees are designed to bring a
splash of color and modernity, while celebrating the handcrafted artistry of batik.


And so, the concept for Bonjour Sayang took shape—a brand that combines French inspiration with the incredible craftsmanship of Indonesia, creating unique rattan furniture and vibrant batik decor for kids.


I’m excited to share this journey with you all as I embrace the challenges and joys of entrepreneurship while supporting local artisans and providing beautiful, handmade products for families.


Thank you for being part of this adventure!

BONJOUR SAYANG

“Bonjour” means “ hello ”, “good morning” , “good afternoon ” in French. “ Sayang” means “darling”, “cutie” in Indonesian. It’s a sweet word to address loved ones.


Bonjour Sayang is where French inspiration meets Indonesian craftmanship, with a true love for kids. We offer sustainable, durable furniture for children. Each piece is meticulously handmade, adorned with modern batik decor, for an elegant and culturally rich touch.


Proudly crafted in Indonesia, our creation not only creates delightful havens for children but also fosters positive change
through ethical sourcing and fair trade practices. At Bonjour Sayang, we believe in crafting stylish, useful, and fun products with a purposeful social impact.